20 Best Items to Include in Your Media Kit

20 Best Items to Include in Your Media Kit

Prior to the final launch of your company, it is a good practice to prepare a media kit or a press kit. A media kit is a collection of promotional and informational items which describe and promote your company as well as its services and its products. The press kit may include additional information as well as promotional items and discounts to gain interest in potential loyal clients. Most media kits are a collaboration of printed materials as well as diverse digital media. A media kit can assist new businesses and promoting their services and products by presenting them in a well-designed format which targets its potential profits.

Printable Media

  • Company folder with pockets
  • Business Cards
  • Letterheads and Cover Letters
  • Thick quality flyers and brochures
  • Company stickers
  • CDs
  • Discount coupons
  • Carbonless contracts and receipts
  • Company Newspapers or Magazines
  • Promotional items

Digital Media

  • CDs and DVDs
  • USB keys
  • Websites
  • Social media channels
  • (PR) Press releases
  • E-mails
  • Audio and video online channels
  • Image galleries
  • Blogs and microblogs
  • Digital Publishing Platforms

Media Kit Design

Once you have created a strategic plan to design your media kit, most of your printed materials have to match the entire media kit in order for your clients to have a vivid memory of your colors, logos, unique design, attractive details, and feasible components. Designing and printing infographics is also a good strategy to attract your potential clients and convincing them of your competency and legitimacy.

Information Details

Your media kit has to resonate with your company info. Your media kit essentially has to include a small introduction to your business describing your services and products which could benefit your clients. A mission statement or the company manifesto could help you engage your clients by describing your plan to help them using your products and services. If you already have loyal clients
you may as well include them in your media kit and include their testimonials which describe your company’s worthiness and competency. It is also essential to include a list of products and services that your company offers to your clients. Some organizations also display prices for such items including limited discounts for media kit the recipients. It is an ideal strategy to include your company processes which your clients have to go through prior to receiving your services or products. Sometimes it is a good strategy to include information about contractual obligations, hidden fees, and payment processes.

Other Contents

in order to engage their potential clients many companies may include additional items to their media kits. They may be a list of future event gatherings, sales, owner biographies, music or video clips, high-resolution images and photos, and other related materials.

A price catalog can also be considered an media kit which could be as well have a tremendous impact on your future clients. If your business provides competitive prices you must convince your clients by displaying the differences between you and your competitors. A media kit can play a crucial part in your business by engaging high-volume customers and clients which could potentially give you the upper hand over your business competition.

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CMYK 2 posts

CMYK is a color model used in color printing process. CMYK identifies the four ink colors used which are Cyan, Magenta, Yellow, and Key (black).

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