How to identify and purchase thickest business cards for your business?

How to identify and purchase thickest business cards for your business?

Most advertising and marketing companies on the Internet offer printing services to their new and existing customers. These printing services consist of specializing in business cards, flyers, window and local business banners, carbon contracts, copies, EDDM postcards, etc. Usually when you meet a company which claims to specialize in many aspects of marketing, you as a consumer have to be knowledgeable about the quality and legitimacy of such company. Sometimes printing items are Finding a company that specializes in printing business cards or flyers on the thickest paper stock could be sometimes challenging.

How to tell whether I’m going to get thick or thin business cards? Well this is an excellent question especially since most online print shops disguise their business card thickness with unknown and confusing name extensions. Some print shops will use keywords that describe their business cards as thick when in many instances that’s not the case.

Here’s an excellent link to Wikipedia identifying and describing types of card stock or caliper.

Let’s go over what kind of thickness of paper exists in the printing world. Well, the thickest business card stock is probably plastic, or business cards that resemble credit cards. For example most credit cards are classified as 30mil which is a typical manufacturing calculation for dimensions. This is pretty thick. We are not going to discuss business cards which are made out of wood or metal because were talking about saving money not wasting them.

After the plastic credit cards the thickest paper card stock for business cards and flyers is about +30pt. This type of card stock is accomplished by gluing multiple layers of paper together resulting in a very sick and professional business card or flyer. Usually such caliper is super-expensive, approximately $0.20 per business card.

Another popular business card thickness is around 20pt. These types of card stocks are quite rare in New York but a few local print shops tend to carry them in order to impress their clients. After doing research, it became obvious that the prices for a 20pt card stock is approximately the same as for 30mil.

Our favorite card stock is 16pt because it is the thickest and usually the most affordable card stock within our advertising and marketing circles. Such caliper can cost a business owner as low as $0.06 per business card. This card stock can be improved in thickness if the client requests a UV lamination on both sides. Sometimes business owners request for round corners which make the 16pt business card look even more professional.

Choosing Silk card stock 16pt is another way to make your business card looking very think. Silk card stock can cost an arm and a leg however it is one of the most luxurious paper stocks which will make your clients melt. Silk business cards can cost approximately $0.13 per business card however, if using metal stamping or other luxury options like UV spotting then the cards can cost around $0.25 per card.

Today we will reveal a tiny secret that no printshop will reveal to you. From our conducted research we have discovered that many print shops use 14pt card stock and sell it as 16pt caliper. A 14pt caliper card stock with lamination on both sides will feel like a 16pt card stock but will be sold for more money on ethically misleading the clueless clients.

Anything below 14pt or 12pt caliper feels like cheap flimsy cardboard and should not be purchased unless the client is in a hurry. While this fact might be true, thermography uses caliper which is as thin as 70# or 70lb to approximately 135#. In the case of thermography the print shops do not use flimsy cardboard but specialize in quality card stock: Strathmore, Egg Shell, Ultra Clear, Pearl Linen, Fiber Wove, and many more patterned card stocks.

This blog post was written with the assistance of Nuance Dragon NaturallySpeaking Premium Edition

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CMYK 2 posts

CMYK is a color model used in color printing process. CMYK identifies the four ink colors used which are Cyan, Magenta, Yellow, and Key (black).

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