Do You Need A SERP Tracking Tool?

Do You Need A SERP Tracking Tool?

Once the search engine optimization wheel began its cycle it’s best to track and analyze different elements of your website appearing in different search engine result pages. In other words, you can check where your website appears on the search engine depending on keyword phrases. Some SERP tracking tools allow you to focus on search engine results which target specific GEO territories, languages, and other important details.

What is SERP anyway?

"A search engine results page (SERP) is the listing of results returned by a search engine in response to a keyword query. The results normally include a list of items with titles, a reference to the full version, and a short description showing where the keywords have matched content within the page."


While Internet users are looking for their desired products or information they use specific key phrases which top search engine results appear. It might seem that searching for the same keyword phrases from different computers would give you identical results, however, that is certainly not true. Currently search engines use more than keyword phrases present search engine results to the user. Many different elements like GEO location or search history can reflect on the results displaying on the first page.

Types of SERP

Search engine result page usually contains two different types of content. Organic and paid. Most of the time a search engine will display paid content results on top and on the side of the display page. Organic content results will display in the center of the page, containing approximately 10 results per page.

How to Improve Your SERP?

There are many different ways to improve your SERP, most of the time that is what search engine optimization is all about. Tracking your SERP gives you an advantage to see which pages need the most boost.

On Page Search Engine Optimization

A good way to begin your SERP boost is by tuning your website and it’s on page optimization. This means that all content is using most optimal keyword phrases, meta-tag data, and niche relevancy.

Off Page Search Engine Optimization

Off page optimization is defined by linking your website and your content to other websites such as private blogs, social media sites, Internet business networks, article submissions, bookmarks, directories, indexing, pinging, and other outlets.

PPC or Pay Per Click

Pay per click techniques can have a dramatic effect on your SERP. Even a tiny investment can boost your website to first pages of the most popular search engines. While that is reasonably true, it is impossible to predict that your investment will have a return or ROI. Spending money on advertisement which does not bring clients could be a wasteful procedure.

Do you really need it?

If you are serious about search engine optimization, a SERP tracking tool is an essential part of your SEO suitcase. Most popular tracking companies will charge you no more than $10 a month with a limit up to 50 keyword phrases. Searching for the one that fits you best is the most optimal, containing user-friendly interface, accurate statistics, as well as accurate history visibility.

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About author

Dominic Costello
Dominic Costello 7 posts

Lived in Brooklyn all my life. Graduated from Brooklyn CUNY, Worked in advertisement and marketing, photography, sales, hospitality, content management. Hoping to help to gain readers and followers who will appreciate the existence of this SEO and PRINTING portal which can educate and entertain Internet users.

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1 Comment

  1. admin
    December 31, 16:15
    I think the best SERP tracking tools is the one that can give you the most accurate results regardless of its user friendly interface or historical time line. Data can always be recorded. Accuracy can always be tainted.

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